DIRECTOR, MASS MARKETING

Join us as we go to the world’s poorest places – so the most vulnerable are not left behind.

About Hope and Healing International:

We are a Christian organization, working to bring hope and healing for children with disabilities in the world’s poorest communities.

About this Role:

Employment status: Salaried, Full-Time

Salary: TBD + Benefits & RRSP

Location: 1600 16^th Ave – Unit 1, Richmond Hill, Ontario

Reporting directly to the Chief Operations Officer, the Director, Mass Marketing is responsible for the mass marketing activities of the organization

Essential Duties and Responsibilities:

• Create and execute a mass marketing strategy to advance the core mission, vision and overall strategic plan of the organization
• Develop and manage the annual mass marketing budget
• Communicate information regarding the organization, its mission, its activities and the impact of donated dollars to targeted audiences
• Promote and guard the organization’s brand
• Participate in program strategy development, providing the donor voice and perspective in discussions
• Manage and coach a team of marketing, production and creative managers
• Work closely with Hope and Healing International’s technical experts, support services and full marketing team to implement the annual mass marketing plan
• Analyze results, adjusting the mass marketing plan to reach goals effectively and efficiently
• Research and network in the industry to stay abreast of developments, with an eye to opportunities 3-5 years out
• Reporting to and communicating with leaders at every level of the organization, as appropriate
• Perform other job-related responsibilities as assigned

Our ideal candidate would have:

• Bachelor’s degree in journalism, Communications, Marketing, Public Relations or related field is required
• At least 8 years of proven experience in marketing or fundraising
• Three or more years of experience managing staff
• Experience in working in a not-for-profit environment is preferred
• Must be able to demonstrate strong strategic and analytical thinking
• Must be able to demonstrate strong managerial skills
• Excellent written/oral communication skills
• Comprehensive knowledge of donor-centred fundraising
• Broad understanding of mass marketing and mass communication utilizing current media and emerging technologies (radio, TV, mail, print, face-to-face, phones, web, social media, etc.)
• Knowledge of philanthropy landscape and trends
• Proven leadership abilities
• Ability to succinctly articulate the organization’s mission and the case for support in a clear and compelling manner
• Self-motivated strategic thinker with a proven record working independently and in a team to achieve results
• Work effectively under pressure with competing priorities
• Working knowledge of MS Office
• Experience working with a donor management software

Working conditions and other requirements:

• Standard office environment
• Must be fully committed to the core values and mission of Hope and Healing International
• Must be eligible to work in Canada
• Must be willing to work outside of normal business hours in relation to the organization’s events and meetings
• Must have a reliable source of transportation

Why would you want to come and work with us?

• You will work shoulder to shoulder with people excited about changing the world for children with disabilities so they can go to school, play and thrive in their community.
• You can bring your faith to work – it makes for an awesome atmosphere.
• We provide comprehensive health benefits (medical, dental, vision, etc.)
• We want to support your plans for retirement, so we provide a generous RRSP contribution, up to 5% of your annual salary.
• We believe in meaningful time off, so we offer 15 paid vacation days starting from the first year of service, 10 paid personal days and days off to volunteer and for spiritual growth.
• Flexibility and work-life balance are important to us, so we provide a hybrid work model (two work-from-home days each week for most roles) and remote work opportunities.
• We love spending time with friends and family, so we end work early on Fridays in the summer to allow our team to enjoy some fresh air and sunshine.
• We observe the National Day for Truth and Reconciliation with a day off and emphasize that the recognition and commemoration of the tragic and painful history and ongoing impact of residential schools is a vital component of the reconciliation process.
• Employees’ wellbeing is our priority. We have ergonomic and comfortable workspaces/rooms, fitness reimbursement, preferred membership pricing at Goodlife gyms and an Employee Assistance Program (EAP).
• We encourage employees’ professional growth. You will be eligible for paid training and development.

We are proud to have been certified as a Great Place to Work® for the highly supportive and cohesive culture we’ve built and for inspiring employees to do great work!

If this tempts you even a little bit and you meet the minimum requirements, let us set up a conversation.

Please forward your cover letter and resume in one PDF to [email protected] – Only applications with cover letters will be considered

Learn more about Hope and Healing International here

 Hope and Healing International is a ‘child-and-adults-at-risk-safe organization’. As a condition of employment, successful candidates will be required to undergo Vulnerable Sector Screening.

Hope and Healing International is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Accordance with the Accessibility for Ontarians with Disabilities Act (AODA), Hope and Healing International strives to ensure that all recruiting processes are accessible. If you require an accommodation, please advise HR in advance of attending the interview.

Only candidates selected for an interview will be contacted. All other applicants are thanked for their interest.

MARKETING ANALYST

Join us as we go to the world’s poorest places – so the most vulnerable are not left behind.

About Hope and Healing International:

We are a Christian organization, working to bring hope and healing for children with disabilities in the world’s poorest communities.

About this Role:

Employment status: Salaried, Full-Time (35 hours per week)

Salary: TBD + Benefits & RRSP

Location: 1600 16^th Ave – Unit 1, Richmond Hill, Ontario

Reporting directly to the Director of Marketing, the Marketing Analyst is responsible for examining information and processes that will help marketing make informed decisions and maximize processes to ensure new and existing supporters experience a meaningful journey with Hope and Healing International and engaging them more deeply with the cause and brand. 

Essential duties and responsibilities:

• Analyzing campaign results and providing recommendations for future enhancements, seeking to increase revenue results
• Gathering information and examining organizational processes to develop successful marketing enhancements to the donor database systems, business rules and reports
• Planning – evaluating the current state of the organization’s systems and processes, identifying enhancements and objectives to be achieved, and formulating course of action to attain these objectives
• Preparing detailed reports on marketing KPIs, donor experience, and market trends
• Organizing – organizing and coordinating staff to implement the process enhancements and business rules

More specifically, Marketing Analyst will:

• Analyse campaigns, processes, and reports to recommend changes to the donor data segmentation, creative learnings and reported donors’ experiences to increase net revenue
• Define tactics, identify KPIs, and set realistic objectives for organizational business enhancements
• Provide assistance to Marketing team by compiling details for business rules, reports, and business processes
• Plan and implement business improvements to enhance donor experiences as well as staff effectiveness
• Prepare reports, collect business intelligence data and compile information
• Lead projects and provide clear direction to improve organizational processes and implement business rules
• Monitoring trends to identify and recommend enhancements to maximize donor revenue, donor retention and business efficiencies
• Facilitation and organization of marketing priorities requiring DSS support

Our ideal candidate would have:

• A college/university degree with a focus on analytics, statistics, marketing and business development or equivalent
• 2 to 3 years of prior relevant experience, preferably within the not-for-profit sector
• Experience leading cross-functional teams
• Extremely effective interpersonal and networking skills with a professional presence and manner
• Outstanding insight and analytical thinking
• Proven planning and scenarios skills
• Demonstrated ability to recognize and direct data and reporting needs
• Excellent organizational, planning and time management skills
• Strong attention to detail to review data requirements efficiently and accurately
• Ability to manage multiple priorities within tightly prescribed timelines
• Being versatile, flexible, and willing to work within constantly changing priorities
• Administrative skills with experience in creating graphics, flow charts and documenting processes
• Team player
• Strong computer skills, including use of Microsoft Office applications and familiarity with integrating various technologies to support marketing efforts
• Knowledge of Donor Management software – Donor Studio would be an asset

Working conditions and other requirements:

• Hybrid office environment
• Must be fully committed to the core values and mission of Hope and Healing International

Why would you want to come and work with us?

• You will work shoulder to shoulder with people excited about changing the world for children with disabilities so they can go to school, play and thrive in their community.
• You can bring your faith to work – it makes for an awesome atmosphere.
• We provide comprehensive health benefits (medical, dental, vision, etc.)
• We want to support your plans for retirement, so we provide a generous RRSP contribution, up to 5% of your annual salary.
• We believe in meaningful time off, so we offer 15 paid vacation days starting from the first year of service, 10 paid personal days and days off to volunteer and for spiritual growth.
• Flexibility and work-life balance are important to us, so we provide a hybrid work model (two work-from-home days each week for most roles) and remote work opportunities.
• We love spending time with friends and family, so we end work early on Fridays in the summer to allow our team to enjoy some fresh air and sunshine.
• We observe the National Day for Truth and Reconciliation with a day off and emphasize that the recognition and commemoration of the tragic and painful history and ongoing impact of residential schools is a vital component of the reconciliation process.
• Employees’ wellbeing is our priority. We have ergonomic and comfortable workspaces/rooms, fitness reimbursement, preferred membership pricing at Goodlife gyms and an Employee Assistance Program (EAP).
• We encourage employees’ professional growth. You will be eligible for paid training and development.

We are proud to have been certified as a Great Place to Work® for the highly supportive and cohesive culture we’ve built and for inspiring employees to do great work!

If this tempts you even a little bit and you meet the minimum requirements, let us set up a conversation.

Please forward your cover letter and resume in one PDF to [email protected] by July 3, 2024- Only applications with cover letters will be considered

Learn more about Hope and Healing International here

Hope and Healing International is a ‘child-and-adults-at-risk-safe organization’. As a condition of employment, successful candidates will be required to undergo Vulnerable Sector Screening.

Hope and Healing International is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Accordance with the Accessibility for Ontarians with Disabilities Act (AODA), Hope and Healing International strives to ensure that all recruiting processes are accessible. If you require an accommodation, please advise HR in advance of attending the interview.

Only candidates selected for an interview will be contacted. All other applicants are thanked for their interest.

WRITER

Join us as we go to the world’s poorest places – so the most vulnerable are not left behind.

About Hope and Healing International:

We are a Christian organization, working to bring hope and healing for children with disabilities in the world’s poorest communities.

About this Role:

Employment status: Salaried, Full-Time (35 hours per week)

Salary: TBD + Benefits & RRSP

Location: 1600 16^th Ave – Unit 1, Richmond Hill, Ontario

Reporting to the Creative Manager, the Writer ensures content requirements of the Marketing Plan are resourced and produced in service of Hope and Healing International’s strategic and operational goals – to attract, engage and retain Hope and Healing International supporters. This position also ensures all marketing content is brand and style aligned.

Essential duties and responsibilities:

• Writing: 1st to final draft copywriting for digital (emails, web content, social media), for direct mail appeals (including letters, variable paragraphs, education pieces, booklets, catalogues, calendars, report backs, etc.) and other marketing materials (including Prayer Diary, Thank You Letters, Print Ads, Receipt Stuffers, Receipt Bottoms, Brochures, Special Donor Query Letters, Signs, etc.)
• Participating in storyboard process: working together with the Creative team (and other internal clients) to take creative briefs to the story board stage. Brainstorm different concepts and ideas in preparation for writing draft copies
• Researching: gathering necessary information (external and internal) and stories for use in writing tasks
• Editing: Taking an editing pen to own and other work and copy at Hope and Healing
• Performing other job-related responsibilities as assigned

Our ideal candidate would have:

• A journalism, English and/or Creative Writing degree, diploma, certificate, or equivalent
• The ability to write direct mail fundraising appeals (as well as a general understanding of other forms of writing)
• The ability to write emotive, warm, logical, cohesive and engaging letters and support material to stir the emotions of donors to act and give
• A working knowledge of the production process – including layout and design
• A good understanding of fundraising techniques/approaches
• Familiarity with integrating various technologies to support marketing efforts
• Deep familiarity with the Bible
• The ability to research and determine the best stories and information to meet the overall objectives
• The ability to relate Hope and Healing International’s work to Biblical principles in fresh, compelling ways
• The ability to think creatively
• The ability to tell a story that will stir people’s hearts
• The ability to write clearly and succinctly while maintaining a friendly tone
• The ability to set goals, develop schedules and meet deadlines
• The ability to organize projects, resources, thoughts, ideas
• Technical mastery of the English language
• The ability to work independently and be self-motivated
• Flexibility and a positive attitude
• A willingness to collaborate and be a team player
• The ability and openness to learn, develop, take and apply edits and feedback
• Strong written and verbal communication skills
• Passion and commitment to helping children with disabilities trapped in poverty
• Willingness and ability to meet the demands of international travel within developing countries

Working conditions and other requirements:

• Hybrid office environment
• Willingness and ability to meet the demands of international travel within developing countries

Why would you want to come and work with us?

• You will work shoulder to shoulder with people excited about changing the world for children with disabilities so they can go to school, play and thrive in their community.
• You can bring your faith to work – it makes for an awesome atmosphere.
• We provide comprehensive health benefits (medical, dental, vision, etc.)
• We want to support your plans for retirement, so we provide a generous RRSP contribution, up to 5% of your annual salary.
• We believe in meaningful time off, so we offer 15 paid vacation days starting from the first year of service, 10 paid personal days and days off to volunteer and for spiritual growth.
• Flexibility and work-life balance are important to us, so we provide a hybrid work model (two work-from-home days each week for most roles) and remote work opportunities.
• We love spending time with friends and family, so we end work early on Fridays in the summer to allow our team to enjoy some fresh air and sunshine.
• We observe the National Day for Truth and Reconciliation with a day off and emphasize that the recognition and commemoration of the tragic and painful history and ongoing impact of residential schools is a vital component of the reconciliation process.
• Employees’ wellbeing is our priority. We have ergonomic and comfortable workspaces/rooms, fitness reimbursement, preferred membership pricing at Goodlife gyms and an Employee Assistance Program (EAP).
• We encourage employees’ professional growth. You will be eligible for paid training and development.

We are proud to have been certified as a Great Place to Work® for the highly supportive and cohesive culture we’ve built and for inspiring employees to do great work!

If this tempts you even a little bit and you meet the minimum requirements, let us set up a conversation.

Please forward your cover letter and resume in one PDF to [email protected] – Only applications with cover letters will be considered

Learn more about Hope and Healing International here

Hope and Healing International is a ‘child-and-adults-at-risk-safe organization’. As a condition of employment, successful candidates will be required to undergo Vulnerable Sector Screening.

Hope and Healing International is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Accordance with the Accessibility for Ontarians with Disabilities Act (AODA), Hope and Healing International strives to ensure that all recruiting processes are accessible. If you require an accommodation, please advise HR in advance of attending the interview.

Only candidates selected for an interview will be contacted. All other applicants are thanked for their interest.