MANAGER DIGITAL ACQUISITION STRATEGY

Join us today, you will become part of something bigger than us, something truly life-changing.

About Hope and Healing International:

We are a Christian organization, working to bring hope and healing to kids and their families living with disabilities in the poorest communities of the world. Ranked by Charity Intelligence as a Top 100 Charity, with a 5-star rating we work to demonstrate real impact, fiscal transparency and donor accountability.

Scope of position

Employment status: Salaried, Full-Time (35 hours per week)

Salary: TBD + Benefits & RRSP

Location: 1600 16th Ave, Unit 1, Richmond Hill, Ontario

Date posted: April 5, 2022

Reporting to the Director, Marketing the Manager, Digital Acquisition Strategy is responsible for identifying and converting new digital donors through digital acquisition campaigns. As part of Hope and Healing International’s Marketing Team the Manager, Digital Acquisition Strategy also works with other donor segment managers to align digital presence across market segments to grow our online revenues and demonstrate value through innovative, integrated digital marketing approaches.

Essential duties and responsibilities:

  • Proven success with paid marketing across all digital channels (Social Media, Search, etc) and media mix to maximize new donor acquisition and ROI;
  • Develop and execute a full-funnel paid media strategy that drives donations within aggressive revenue and growth targets;
  • Collaborate with creative team and other donor segment owners to develop necessary assets to achieve goals;
  • Measure, analyze and improve performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, etc.);
  • Develop reports for senior leadership on a weekly/monthly basis detailing performance and provide recommendations to drive results;
  • Monitor competition and provide ideas;
  • Run tests, tests and more tests;
  • Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels;
  • Tie paid acquisition efforts into overall holistic omni-channel strategy;
  • Stay up to date with digital advertising industry, best practices and capabilities;
  • Identify trends, training and coaching opportunities for the team to improve their digital buying skills;
  • Lead the development of Paid Media Acquisition strategy across all digital channels (Affiliates, Search, Social and programmatic display) to drive donations;
  • Contribute to overall marketing team efforts to achieve forecasted new donor and revenue goals;
  • Manage ad copy creation and ad approvals across all digital channels;
  • Partner with Analytics team to develop dashboard and verify data
  • Perform other job-related responsibilities as assigned

 Why would you want to come and work with us?

  • You will take on a significant role in changing the world.
  • You will work shoulder to shoulder with people as excited about changing the world as you are.
  • You can bring your faith to work – it makes for an awesome atmosphere.
  • We have a comprehensive benefits and Group RRSP plan, and we end work early on Fridays in the summer to allow our team to enjoy some fresh air and sunshine.
  • We believe in work-life balance, so we offer 15 paid vacation days starting from the first year of service, paid birthday day off, 10 paid personal days, days off to volunteer and for spiritual growth.
  • We consider work from home to be a viable, flexible work option.

 Our ideal candidate would have:

  • Bachelor’s Degree in Business, Marketing, Digital Marketing, or related discipline
  • e-Marketing Certificate would be considered an asset
  • 3+ years of experience leading digital acquisition marketing strategy (preferably fundraising and direct to consumer brands)
  • Experience managing conservative marketing budgets to maximize results
  • Expert level understanding of the various paid digital advertising channels
  • Must take an iterative approach to paid digital marketing (hypothesize, test, learn, repeat)
  • Well-versed in marketing, organized and data driven
  • Proven results with paid media strategy development, campaign execution and optimization
  • Strong communication skills
  • Strong understanding of how acquisition media efforts integrate into overall holistic campaign strategy to drive proven results
  • Hands On, In-Platform buying platform experience such as Facebook, Ad Words/Google Ads, etc.
  • Smart, high-energy, emotionally mature, and highly-organized team player
  • Excellent analytical and project management skills
  • An ability to multitask and perform under tight deadlines
  • Demonstrated ability to recognize and direct creative development of strong fundraising
  • Conceptual, analytical and process skills
  • Strong interpersonal skills
  • Strong computer skills, including use of Microsoft Office applications (Outlook, Excel, Word, PowerPoint, Teams) and familiarity with integrating various technologies to support marketing efforts

 Working conditions and other requirements:

  • Standard office environment
  • Hybrid work from home and office option

If this tempts you even a little bit and you meet the minimum requirements, let us set up a conversation.

Please forward your cover letter and resume to hr@hopeandhealing.org

by April 19, 2022 

The safety of our staff is of the utmost importance to us; therefore, considering the issues surrounding COVID-19, we wanted to let job applicants know that Hope and Healing International’s employment offers are conditional upon new hires being vaccinated against COVID-19.

 Hope and Healing International is a ‘child-and-adults-at-risk-safe organization’. As a condition of employment, successful candidates will be required to undergo Vulnerable Sector Screening from the police jurisdiction in which they reside.

 In Accordance with the Accessibility for Ontarians with Disabilities Act (AODA), Hope and Healing International strives to ensure that all recruiting processes are non-discriminatory.

If you require an accommodation, please advise HR in advance of attending the interview.

Only candidates selected for an interview will be contacted. All other applicants are thanked for their interest.